Gurugram | July 23, 2025 — In a major milestone for regional sports in India, SJ Uplift Kabaddi Pvt Ltd, the parent company behind the Uttar Pradesh Kabaddi League (UPKL), has announced a valuation of ₹238 crore, solidifying its place as a rising force in the nation’s sports economy. The valuation follows UPKL’s successful inaugural season in 2024, which drew an astounding 330 million viewers across TV and digital platforms.
Audience Traction & Broadcast Footprint
UPKL Season 1 saw participation from eight regional teams, and posted remarkable reach numbers:
- 30 million+ TV viewers according to BARC
- 300 million digital impressions
- Strong Tier 2 & Tier 3 engagement
- Broadcast partnerships with Sony Sports Network (Ten 1 & Ten 3), DD Sports, and FanCode
Building India’s Next Gen Sports IP
SJ Uplift Kabaddi is pioneering a new breed of franchise-based, regionally-rooted leagues with pan-India relevance and global ambitions. The UPKL format blends traditional sport with modern business frameworks—aiming to become a world-class, exportable sports product.
“This valuation reflects Kabaddi’s cultural resonance and our commitment to grassroots talent,” said Sambhav Jain, Founder & Director. “We are building more than a league—this is a sustainable ecosystem where fans, athletes, and brands unite to celebrate India’s sporting spirit.”
The Road Ahead
With its momentum, UPKL is poised to deepen its presence as a leading sports IP platform—redefining regional pride and expanding kabaddi’s footprint globally.
