Edutainment Platform Maidaan Attracts Investment from Inflection Point Ventures

L-R - Judhajit Bal, Co-Founder and Shashank Awasthi, Co-Founder, Maidaan
  • – Maidaan, a cutting-edge peer-to-peer edutainment platform, offers real-time Olympiads and Tournaments designed for school children.
  • – The newly secured funds will be channeled into driving comprehensive product development, fostering innovation in content creation, games, and tournament formats.
  • – Maidaan’s initial release, the pilot version, effectively captivated students from more than 100 schools, expanding its reach across 25+ cities in India.
  • – Inflection Point Ventures (IPV) continues its investment momentum, having successfully invested over INR 650 Cr across an impressive portfolio of 200+ deals.

Bangalore, January 04, 2024 — Maidaan, the social edutainment platform, has successfully raised an undisclosed amount in a Pre-Seed Round led by Inflection Point Ventures, EvolveX, and We Founder Circle.

This funding injection will be pivotal in driving product development, innovating content, games, and tournament formats for Maidaan.

Maidaan is rewriting India’s education narrative with its innovative peer-to-peer edutainment platform. The platform, founded by Judhajit Bal and Shashank Awasthi, seeks to redefine education for Indian school children, making it more interactive and accessible.

Bal and Awasthi, raised in Indian Army households, bring a unique perspective to Maidaan. Bal, a management graduate from MDI, Gurgaon, and a successful entrepreneur, shapes Maidaan’s vision. Awasthi, an ISB graduate with over a decade of tech expertise, spearheads Maidaan’s product and platform growth.

Rahul Wagh, Managing Director at Inflection Point Ventures, applauds Maidaan’s approach, stating, “Maidaan integrates learning into interactive games, challenging the conventional notion that education is limited to the classroom.”

Bhawna Bhatnagar, Co-Founder of EvolveX, emphasizes Maidaan’s transformative potential, stating, “Maidaan seeks to transform the narrative by providing every aspiring individual a stage to discover themselves.”

Maidaan’s strengths lie in its gaming-centric approach to skill-building, commitment to student engagement, and focus on fostering peer-to-peer interactions through skill-enhancing gaming experiences.

The pilot version of Maidaan has successfully engaged students from over 100 schools in 25+ cities in India. The platform has initiated strategic annual and quarterly collaboration plans with schools, starting with expansion plans in Pune.

Judhajit Bal, Co-Founder & CEO, Maidaan, expresses excitement about the backing from Inflection Point Ventures and EvolveX. “We’re thrilled to have IPV & EvolveX onboard and backing us to solve this.”

In just 9 months, Maidaan achieved remarkable milestones, growing its user base tenfold to over 2000 users. The platform has secured pivotal strategic collaborations with schools while maintaining exceptional engagement and robust user retention rates.

In Middle-India households, the age group of 5-15 is projected to exceed 100 million children by 2030, indicating a substantial market. The supplemental learning segment, encompassing education beyond schooling, is forecasted to reach a significant USD 5 billion market value in India alone by 2030.