Fudr Brews Innovation with Barista in Landmark F&B Tech Partnership

Fudr and Barista Forge a Game-Changing Partnership in F&B Tech
  • Barista set to unveil a rewards-based app in Q3 through Fudr partnership.
  • Fudr joins hands with Massive Restaurants for a unified super app covering their F&B brands.
  • Ohris, the Hyderabad-based F&B chain, chooses Fudr for a specialized app including self-pickup, ordering, and loyalty cards for Qaffiene.
  • Fudr’s SaaS-based App builder integrates seamlessly with POS and payment systems, empowering F&B brands to build their app economies.
  • Fudr introduces the Unified Restaurant Interface (URI), a central hub for customer interactions, leveraging historical data for tailored experiences.

Mumbai, November 8, 2023: Fudr, a leading F&B SaaS platform, has unveiled a strategic alliance with Barista, one of India’s largest coffee chains boasting over 400 outlets. This collaboration is set to culminate in Barista’s launch of a rewards-based food ordering and payment application in Q3 2023. Furthermore, Fudr has inked a deal with Massive Restaurants, helmed by Zorawar Kalra and known for managing over 20 renowned brands such as Farzi Cafe, Pa Pa Ya, and Louis Burger. This partnership aims to establish a super app encompassing all F&B brands under the Massive Restaurants umbrella. Additionally, prominent F&B chain Ohris, based in Hyderabad, is joining hands with Fudr to introduce their application for self-pickup, ordering, and loyalty cards catering to their specialty coffee brand, Qaffiene.

Rajat Agrawal, CEO of Barista Coffee, remarks, “In the contemporary landscape, digitalization is of paramount importance. We have been exploring a loyalty solution for our customers and assessed multiple service providers. I am delighted to announce our partnership with Fudr to develop our loyalty app. Their proactive approach and comprehensive insights during the selection process convinced us. We are eagerly anticipating the launch of our loyalty app in collaboration with the Fudr team. This venture will undoubtedly facilitate more seamless interactions with our patrons and establish a more rewarding environment for them as they engage with us across various outlets.”

Founded by technology and marketing professionals Aayush Khandpur, Prem Lokesh, Shobhit Marwah, and Akshat Khandpur, Fudr empowers F&B brands in India to construct their app economies using its SaaS-based App builder stack, which is seamlessly integrated with POS and payment systems.

Aayush Khandpur, Co-founder & CEO of Fudr, asserts, “Fudr represents not just an app but an investment in the future of restaurant chains. In this era driven by AI, we believe that technologies should prioritize direct connections with their customers, rather than relying on aggregators. Customer preferences and usage data form the essential intellectual property of restaurants, which should be harnessed to foster long-term engagement and loyalty. This is why we are forging a Unified Restaurant Interface (URI), acting as a central hub for all customer interactions and harnessing historical data to continuously refine and personalize experiences. Through our strategic partnership with Barista, we aim to bolster brand presence, nurture meaningful connections, and optimize customer satisfaction and loyalty.”

In pursuit of transformative collaborations, Fudr’s goal is to erect a resilient digital infrastructure for medium and large restaurant brands. By doing so, they enable these establishments to implement intricate technological solutions for establishing their apps, thereby bolstering customer engagement and retention. Fudr’s approach seeks to decrease reliance on food aggregator apps, which currently dominate the market.

Over the last year, Fudr has demonstrated consistent growth, presently serving over 20 restaurant chains across India. Their ambitious roadmap envisions incorporating 150 restaurant brands within the next 18 to 24 months. Moreover, Fudr has set its sights on global expansion, particularly in key markets like Southeast Asia and the MENA regions. They also plan to broaden their platform offerings horizontally in India, targeting rapidly expanding sectors like D2C, salon, and wellness.

As industry reports suggest, India’s software-as-a-service (SaaS) market is on a trajectory of remarkable growth, with projections indicating an annual recurring revenue (ARR) of $50 billion by 2030, nearly quadrupling its current size. This burgeoning ecosystem continues to evolve and mature, even in the present market conditions. Statista data underscores the significant growth of the Indian restaurant industry, encompassing both the organized and unorganized sectors, providing Fudr with a substantial market to leverage.