Delhi, 29th April 2019: One of the most renowned names from the cricketing world, Harsha Bhogle, comes on board as an investor at, India’s largest curated market place for personalized financial services. Harsha has invested an undisclosed amount in the Gurgaon based startup that allows customers to explore, compare and buy personal finance products such as personal loans, home loans and credit cards.

Over his career of 30 years, Harsha has delivered an unbiased and honest view of the sport. An IIM Ahmedabad alumnus, his management background has helped him integrate his learning from the field and life in a winning combination.

Speaking about his association with ChqBook, Bhogle says, “ChqBook is on a mission to make India financially fitter. With 40% of the population having no association with any bank and more than 80% of the transactions carried out through cash, financial services are largely underpenetrated in India. This under-penetration combined with the rapidly growing youth demographics and rising adoption of smart phones, present a huge opportunity for ChqBook. I am very excited to join hands with them and participate in the FinTech revolution that India is witnessing. Powered by its proprietary AI platform – TARA, ChqBook provides the largest choice of personalized, pre-approved products through its partnerships with banks. In its endeavor of making you financially fitter, ChqBook rewards you based on your credit score and product choices.”

Speaking on the partnership, Vipul Sharma, Founder and CEO of Chqbook says, “Harsha is widely acknowledged to be voice of cricket. Our first conversation with Harsha gave us the confidence that we both share the same vision about making India financially fitter. We are elated to have him on board as he brings a trusted and impartial voice to the Chqbook brand.”

In addition to this new development, for its commendable work in the FinTech sector, ChqBook has been recognized with the first ever prestigious FinTech Rocketship Awards 2018-2019. These awards, by the Department of International Trade of the UK, have extreme significance as UK is seeking to participate in India’s startup growth story through careful selection of promising FinTech startups. This recognition for ChqBook will accelerate its growth as it is a unique FinTech mentoring program, led by India and UK’s top FinTech mentors, supported by Deloitte and anchored by the Foreign and Commonwealth office of the UK.