imd1 - I Am The 1

Mumbai, 30th April 2019:Aidia Technovations’ co-curricular market place for Music, Art, Dance and Sports (MADS), imd1 (I Am The 1) has signed Memorandum of Understanding with HR Infotech Association (HRIA) for promoting MADS among the employees of its associate member companies.

HRIA is an association of HR professionals in Information Technology / IT Enabled Services. Founded in 1995 and formally established as an association in the year 2002-03, HRIA has been consistently promoting the knowledge and learning among HR professionals in the IT industry. It has been credited of uniting over 75,000+ HR professionals on a single platform to share and learn the practical approach of various critical and relevant HR issues of IT industry. HRIA is a not-for-profit organization supported by various categories of members and sponsors. It has India’s prominent IT industry companies like TCS, Capgemini, Datamatics, L&T Infotech, iGate, Oracle Financial Services, Netmagic, Syntel, 63 moons, Atos, Rolta, Dimension Data and others as member with total employees and associates of about half a million.

HRIA and imd1 shall, through their various initiatives like VIBE (Vibrant Institutions for Beyond Employment), MADS sessions, participation in MADS competitions, conferences, knowledge dissemination etc., jointly promote the adoption of MADS by HRIA members for the benefits of employees and their families. As part of first initiative post collaboration, HRIA and imd1 shall be hosting ‘need of the hr – DIGITAL DETOXIFICATION’, an interactive session of senior HR professionals of IT industry on 24th May, 2019 at Mumbai.

Talking about this association with imd1, Reenaa S, president of HRIA said, “HRIA has always strived for creating stronger bond between the employee and the company. In its foray, HRIA undertakes various initiatives to improve employee engagement and aims to encourage them to take up some hobby. Many of our members already undertake MADS related activities, but now with imd1 we look forward to a structured and standardised approach. I am sure this collaboration will be a breakthrough and will open number of possibilities.

Commenting on the developments, Jigish Sonagara, founder of Aidia Technovations said, “We are elated with our association with HRIA. Skills in the area of Music, Art, Dance & Sports completes one’s personality. With HRIA, we will be able to take MADS to large number of people. We plan to undertake many activities with HRIA member companies to promote MADS and make a difference in life and work of their employees.”

imd1 has already on-boarded VVS Laxman as a Legend for cricket offerings, celebrity photographer Dabboo Ratnani as a Legend for its photography course offerings and India’s fastest skater, Nikhilesh Tabhane as a Legend for its skating and related offerings earlier. Aidia Technovations Private Limited is a Mumbai and Pune based start-up working on technology enabled innovations. Aidia is working on co-curricular marketplace for MADS (Music, Art, Dance and Sports) under brand name “imd1”. It is a unique disruptive solution that uses power of digital to address the pain points of brick-n-mortar in MADS, just like it happened in cab services / hotels / food delivery and other verticals. It connects all stakeholders with one-of-its-kind technology and providing quality services in MADS vertical. Company has already
launched its website and android app imd1, covering achievers’ stories who can proudly say “I Am The 1” including that of Padma Shri, Khel Ratna, Arjuna Award winners and others, market for MADS service providers, MADS specific social media etc.