Bengaluru, August 1, 2025 â Matrimony.com, the parent company of Bharat Matrimony, has announced a strategic partnership with Truecaller to elevate digital safety and enhance user engagement in Indiaâs matchmaking space. This collaboration integrates Truecallerâs Customer Experience Solutions to deliver secure, verified, and transparent communication at every stage of the matchmaking journey.
As online matchmaking grows, secure and seamless interactions are key. Through Truecaller for Business, Bharat Matrimony now ensures every call features verified brand identifiersâofficial logo, verification badge, and tick markâhelping users instantly recognize legitimate communication. The addition of call transparency tools like Call Reason improves clarity on why users are being contacted, enhancing trust from the outset.
Further enriching the experience:
- Video Caller ID adds a visual layer to calls, making them more engaging and personalized.
- Call Me Back empowers users to schedule return calls as per convenience.
- 1-Tap OTP-less login streamlines the registration process, ensuring faster and safer access with minimal friction.
Saichithra Swaminathan, Chief Product Officer at Matrimony.com, remarked, âStreamlining verification and simplifying onboarding are core to our commitment. With Truecaller, weâre not just accelerating the registration processâweâre enhancing clarity, security, and convenience for millions of users.â
Priyam Bose, Global Head at Truecaller, added, âBharat Matrimony is where real relationships begin. This partnership is about embedding safety, credibility, and meaningful engagement into every interaction.â
With more than 2,500 businesses globally leveraging Truecallerâs solutions, the Bharat Matrimony integration sets a new industry standard for verified matchmaking communicationsâanchored in trust and built for scale.
