Natch Secures Major Funding Boost: Artha Venture Fund and DSP Family Office Anchor Rs 3 Crore Investment

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Natch Founders Meher Vakil & Matthew Taff

Expanding the investment horizon, DSP Family Office has joined the funding round, bringing diversity to Natch’s investor base. The infused capital is earmarked to enhance Natch’s market footprint, optimize distribution channels, strengthen marketing strategies, and fuel innovation in its product portfolio. Currently, Natch’s premium snacking offerings grace the shelves of 250 stores nationwide, featuring in esteemed retail destinations such as Nature’s Basket, Wellness Forever, Haiko, and Reliance Freshpick. Demonstrating robust growth, the company has experienced a remarkable 300% surge in revenue over the past 18 months.

Mumbai, November 9, 2023: Natch, a frontrunner in the premium, clean-label snacking domain, has secured a substantial Rs 3 crore in seed funding in its latest funding round, led by Artha Venture Fund and featuring substantial participation from the DSP Family Office. The influx of capital is earmarked for expanding Natch’s omnichannel footprint, refining distribution networks, intensifying marketing endeavors, and fostering innovation in product development.

Founded in 2017 by Matthew Taff and Meher Vakil, Natch specializes in a diverse range of snacks tailored for a health-conscious and discerning clientele. Distinguished by its commitment to offering natural, gluten-free, vegan products free from artificial flavors, preservatives, trans fats, and non-GMO ingredients, Natch aspires to introduce indigenous flavors to a global audience.

Matthew Taff, Co-founder of Natch, expressed his enthusiasm about the collaboration with Artha Venture Fund and DSP Family Office, marking a pivotal moment for the brand. The investment not only positions Natch to broaden its market reach but also empowers the enhancement of production capabilities and the introduction of innovative products on a global scale.

Presently available in 250 premium retail outlets across India, including renowned establishments like Nature’s Basket and Wellness Forever, Natch has witnessed a remarkable 300% surge in revenue over the last 18 months. The brand’s customer-facing touchpoints have grown by 30%, and e-commerce contributes significantly, constituting 15% of total sales, exemplifying the success of its omnichannel strategy.

Anirudh A. Damani, Managing Partner at Artha Venture Fund, emphasized the strategic importance of Natch in the evolving global snacking landscape. Recognizing the brand’s commitment to quality and understanding of consumer preferences, Artha Venture Fund is excited to contribute to Natch’s journey of innovation and growth.

Looking forward, Natch aims to leverage its well-established distribution network to penetrate metropolitan and tier 1 cities across India, furthering its footprint in the quick commerce sector.

The Indian snacking industry, valued at $12 billion in 2022, is anticipated to grow at a CAGR of 12% from 2023 to 2028. Positioned at the forefront of the premium, healthy snacking segment, Natch is poised to meet the escalating demand for clean, wholesome snacking alternatives.