– Welcomes experienced investors including Rohit Chennamaneni, Nikhil Kamath, Abhijeet Pai, and Abhinay Bollineni to its shareholder list.
– Plans to use the funds for R&D, talent acquisition, and distribution expansion.
31 January 2023, National: Nourish You, India’s first home-grown superfood brand, continues to lead the category with its high-quality products. The company recently raised $2 million in its seed funding round, featuring participation from well-known investors including Y Janardhana Rao, Rohit Chennamaneni, Nikhil Kamath, Abhijeet Pai, Abhinay Bollineni, and others.
Founded in 2015 by Sowmya Reddy, Krishna Reddy, and Rakesh Kilaru, Nourish You introduced the concept of superfoods to Indian households and started offering homegrown quinoa and chia seeds. The new funding will help Nourish You boost R&D, expand its product portfolio, improve branding and marketing, hire new talent, and strengthen its distribution and market presence.
Speaking on the fundraise, Rakesh Kilaru, Co-founder and CEO, Nourish You said, “Having personally experienced the benefits of quinoa and chia- we launched Nourish You to introduce Superfoods to Indian consumers. As India’s foremost Superfood brand, we are confident of driving the category’s growth in a sustainable manner. The fundraise will help us expand our team, distribution channels and increase our investment in R&D. It will accelerate growth and cement our position as a preferred brand for Superfoods in India.”
Speaking on investing in Nourish You, Rohit Chennamaneni Co-founder, Darwinbox, said, “Even though I have been using Nourish You products for more than 5 years, it’s only now I got to understand the fascinating story of Rakesh and his team bringing Quinoa and Chia to India way back in 2013. From getting the mother seed, government approvals, to field trials across India and finally large-scale cultivation of Quinoa and Chia. As a category-creating brand, Nourish You’s proposition of homegrown chia and quinoa seeds is attractive.”
Nourish You’s product line, which includes Quinoa, Chia, Millets, Edible Seeds (Flax, Pumpkin, Sunflower, and Watermelon), and Breakfast Cereals (Muesli and Fills), is available not only in India but also in countries like Singapore, Nepal, Kenya, Dubai, Mongolia, and the Maldives. Shop on the company’s website, www.nourishyou.in, or on popular e-commerce platforms such as Amazon, Flipkart, and Big Basket.