Bengaluru, 2nd December 2024 – Olio Pizza, a leading brand under the Curefoods umbrella, has unveiled the limited-edition ‘Olio x Hustle Box’ in collaboration with MTV Hustle 4: Hip Hop Don’t Stop, India’s premier hip-hop reality show. This unique offering combines the bold flavors of Olio Pizza with the vibrant energy of hip-hop culture, delivering an innovative culinary experience that resonates with fans.
The ‘Olio x Hustle Box’ features a specially curated selection of pizzas made with premium ingredients, embodying the dynamic essence of hip-hop. Each creation has been meticulously crafted to celebrate creativity and individuality, making it a standout offering in Olio’s lineup. The collaboration aims to connect fans of MTV Hustle with the taste and energy that represent this season’s hip-hop spirit.
Ankit Nagori, Founder of Curefoods, expressed his excitement about the collaboration:
“This partnership with MTV Hustle allows us to bring something extraordinary to our customers. The Olio x Hustle Box isn’t just about pizza—it’s about celebrating culture and creativity through food. We’re thrilled to see fans enjoy this exclusive experience.”
Anshul Ailawadi, Head of Youth, Music, and English Entertainment at MTV, added:
“Food is a huge part of youth culture in India, and it aligns seamlessly with the lifestyle elements of MTV Hustle. The Olio x Hustle Box brings together gourmet pizza and hip-hop energy, offering fans an exciting way to engage with the show while enjoying delicious creations. It’s a perfect pairing of food and entertainment!”
The launch underscores Curefoods’ commitment to delivering exceptional and culturally relevant food experiences. The limited-edition box merges the worlds of food and music, inviting fans to enjoy Olio’s signature quality while celebrating hip-hop’s creativity and dynamism.
Available for a limited time, the ‘Olio x Hustle Box’ can be ordered through Zomato or Swiggy or purchased at Olio Pizza outlets. Fans are encouraged to savor this one-of-a-kind offering while watching MTV Hustle 4: Hip Hop Don’t Stop on JioCinema and MTV.
