99 Pancakes Enters FMCG Space with Innovative Snack Offering

NOIDA, April 5, 2023: India’s pioneer QSR chain for pancakes, 99 Pancakes, has recently revealed its entrance into the FMCG market with their debut product, Brownie Brittle Chips. Manufactured and marketed by their parent company, Euphoriya Hospitality, the Brownie Brittle Chips will be presented in four diverse flavors, namely Almond, Pistachio, Strawberry, and Coffee, and sub-branded by 99 Pancakes.

Established in 2017 with their primary pancakes specialty store situated in Kala Ghoda, Mumbai, 99 Pancakes now possesses more than 40 outlets spread across 15 cities in India. The brand has already garnered significant popularity amongst dessert aficionados in cities such as Mumbai, Pune, Thane, Prayagraj, Varanasi, and many others. With the introduction of the FMCG segment, the brand strives to cater to the cravings of their existing customers and snack enthusiasts alike.

The Brownie Brittle Chips by 99 Pancakes are meticulously cut into bite-sized pieces, making them the perfect snack for sharing or adding to desserts, such as ice cream, yogurt, or pudding. These chocolate brownie batter-based snacks are crispy, thin, and crunchy.

Vikesh Shah, Founder, 99 Pancakes, “We started 99 Pancakes six years ago with a specialty product – Pancakes, and we’ve been able to penetrate the markets across India very well. The overwhelming response from our customers has given us the courage and motivation to further expand ourselves and venture into a new segment of Fast Moving Consumer Durables (FMCG). The Brownie Brittle Chips is our first product in the FMCG segment. With this product, we wish to strike the mid-meal snacking craving or a dessert after-meal. The different flavours that we’re offering will match the taste buds of all generations.”

“Going forward, in the FMCG segment, we’ll soon launch many more consumable items”, adds Vikesh.

The Brownie Brittle Chips are priced at INR 110 and can be purchased from all 99 Pancakes stores, the 99 Pancakes online store, as well as Swiggy and Zomato. The product will also be available on several other marketplaces such as Amazon, Flipkart, Big Basket, Blinkit, and Zepto in the near future.

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