5th August 2025 | National – Amazon Pay has introduced a new feature that allows users to personalize digital gift cards with custom photos or artwork, further enhancing the emotional value of digital gifting in India. This innovation arrives just in time for Raksha Bandhan, as Amazon.in unveils its dedicated Raksha Bandhan Store, offering a curated selection of rakhis, sweets, apparel, electronics, and more—paired with exciting festive deals.
With over 1.34 billion gift cards sold and an 18% year-on-year growth, Amazon Pay is solidifying its leadership in India’s digital gifting landscape. The average gift card value stands at ₹3,500, indicating strong consumer trust and increased adoption across a wide range of use cases.
The newly launched personalization feature allows customers to create more meaningful gifting moments by uploading personal images to e-Gift Cards. Additionally, Amazon Pay is expanding its eco-friendly gifting range with seeded paper gift cards that can be planted after use—an initiative that aligns with the platform’s sustainable gifting mission.
Speaking on the launch, Neha Gupta Mahatme, Director – Stored Value and Gifting, Amazon Pay, said: “Digital gifting in India has grown beyond convenience—it’s about connection and emotion. With features like custom photo-enabled gift cards and sustainable packaging, we aim to make every gift more personal and impactful.”
To complement digital options, Amazon has also enhanced physical gifting with elegant packaging formats, including premium boxes, designer greeting cards, and gift envelopes.
Customers can also explore a broad catalog of 300+ premium brand gift cards on Amazon.in. From jewelry (Tanishq, Kalyan Jewellers), groceries (Big Basket, Zepto), dining (Zomato), entertainment (BookMyShow), to travel (MakeMyTrip), Amazon offers instant digital delivery with seamless redemption on respective platforms.
Additionally, animated e-Gift Cards themed for Raksha Bandhan are available to add a festive touch to digital celebrations.
As Indian shoppers gear up for the festive season, Amazon Pay’s innovations in personalization and sustainable gifting further position the platform as a leading destination for meaningful, tech-enabled celebrations.
These gift cards can be used to shop from over 10 crore products on Amazon.in. Customers can explore this wide selection at great prices during the Raksha Bandhan Store on Amazon.in. Here are some unbeatable Raksha Bandhan deals to check out:
- OnePlus 13R: OnePlus 13R comes with features such as Snapdragon 8 Gen 3 processor, 6000mAh battery, and Sony LYT-700 50MP main camera for exceptional performance. This smartphone is available at ₹ 39,999
- boAt Rockerz 550: Experience up to 20 hours of immersive audio with powerful 50mm drivers and plush over-ear cushions, designed for all-day comfort. Additionally, enjoy seamless Bluetooth v5.0 connectivity and physical noise isolation for uninterrupted listening. These earbuds are available for ₹1,599
- Noise Pulse Go Buzz Smart Watch: Stay connected and on top of your health with Noise Pulse Go smartwatch that comes with a vibrant 1.69″ TFT display, Bluetooth calling, and the Noise Health Suite. Enjoy fast connectivity with Tru Sync and boost daily productivity with smart reminders and utility features, all from your wrist. Get this smartwatch for ₹1,099
- Noise Diva Smartwatch with Diamond Cut dial: This is a multi-strapped smart watch with a diamond cut dial. It has a 1.1” AMOLED display with a four-day long battery life It has Bluetooth calling and health features and additional features include calculator, reminders and weather updates. NoiseFit Focus App can be used to track. It is priced at ₹2,799
- Bella Vita Luxury Perfume Gift Set for Women: Contains 4 bottles of 20ml in the scents Date Woman, Glam, Rose, and Senorita. The perfume bottles are miniature, and travel sized for ease and convenience. The scents are diverse and long lasting. It is priced at ₹499
- Forest Essentials Indian Rose Body Care Duo Gift: This Forest Essentials gift box includes a 100ml travel-size Indian Rose Body Milk and Silkening Shower Wash, infused with pure Desi Gulaab from Kannauj. The sulphate-free shower wash gently cleanses, while the body milk, enriched with burnt cane sugar, beeswax, and apricot oil, deeply hydrates for soft, glowing skin. A luxurious bath and body ritual with a sensuous rose scent that lingers. Available for ₹1,125
- Tokyo Talkies Women’s Floral Printed Fit & Flare Midi Dress: Turn heads with this floral printed fit & flare midi dress from Tokyo Talkies, featuring delicate noodle straps and a flattering front slit for a chic, feminine look. Designed for casual brunches or semi-formal evenings, this dress blends style and comfort effortlessly. Crafted with a flattering silhouette and vibrant print, it’s your go-to pick for an easy yet elevated look. Available now at just ₹419
- Eat Better Co – Bandhan – 8-Item Rakhi Gift Hamper For Brother: Festive the Raksha Bandhan with the Eat Better Co Bandhan Gift Hamper of high-quality Rakhi, nutritious laddoos, chocolate-covered almonds, and more. A carefully designed festive box that combines tradition with healthful delights. Available only at ₹349
- Phool Rakhi Premium Gift Box for Brother: Phool Rakhi Gift Box with 15 unique items including a plantable Rakhi, dry fruits, mouth freshener, grooming kit, and tic-tac-toe game, perfect for a fun and eco-friendly Raksha Bandhan. Get this at ₹675
- Cadbury Celebrations Rich Dry Fruit Collection Chocolate Gift pack, 177 g: Cadbury Celebrations Rich Dry Fruit Chocolate Gift Box (177 g) offers a delightful mix of creamy milk chocolate with crunchy almonds, cashews, and sweet raisins an indulgent treat ideal for festive moments and heartfelt gifting. Priced at ₹451
- Haldiram’s Mithas Besan Ladoo – Dry Fruit: These Haldiram’s Besan Ladoo (400g) are made with quality ingredients, rich in carbohydrates and proteins, with no added preservatives. A traditional Indian sweet that’s soft, pure, and perfect for every festive or gifting occasion. Get this for ₹185
