Auric Lifestyle will spearhead Lapcare’s omnichannel retail strategy, driving growth across online, offline, and direct-to-consumer channels to tap into new market frontiers.
National, June 17, 2025 – Auric Lifestyle, a leading provider of integrated business solutions, has announced a strategic collaboration with Lapcare, one of India’s most trusted names in IT peripherals and accessories. Through this partnership, Auric will manage Lapcare’s presence across online marketplaces, Large Format Retail (LFR), and select Direct-to-Consumer (D2C) platforms—crafting a cohesive retail strategy to power Lapcare’s expansion in the consumer electronics space.
As digital and offline retail experiences continue to converge, the collaboration aims to streamline customer engagement, boost market penetration, and elevate Lapcare’s share in the fast-evolving tech accessories segment.
Ankush Guglani, Spokesperson for Auric Lifestyle, shared:
“We’re excited to partner with a brand as trusted as Lapcare. Our shared mission is to make quality tech products more accessible across India. Leveraging Auric’s strength in multi-channel commerce, we’re ready to support Lapcare’s next phase of growth across both digital and physical formats.”
Atul Gupta, Founder of Lapcare, added:
“Auric brings energy and executional strength across retail formats. With their support, we look forward to reaching new demographics and accelerating our journey into untapped markets.”
Sandeep Gupta, CEO, Lapcare, further emphasized:
“In today’s rapidly shifting consumer electronics space, agility and innovation are key. With Auric leading our retail strategies, we are focused on building a stronger, more responsive presence aligned with modern consumer preferences.”
In addition to channel expansion, the partnership will enhance Lapcare’s operational efficiency with improved supply chain agility, increased marketplace visibility, and targeted marketing campaigns.
Lapcare’s product range is widely available across Amazon, Flipkart, Blinkit, Zepto, select D2C platforms, and offline retail stores—delivering accessible, high-quality electronics to customers nationwide.
