The funds will be allocated toward innovating new products, strengthening brand presence, and accelerating market expansion and strategic growth initiatives.
National, June 16, 2025 – Bengaluru-based F&B start-up Nuvie, on a mission to make health fun, indulgent, and accessible, has raised USD 450K (₹3.8 Cr+) in its first pre-seed funding round, led by accelerator PedalStart. Founded with a vision to build a next-gen ‘Better-For-You’ brand, Nuvie offers high-protein, guilt-free alternatives to classic indulgent snacks—without compromising on taste.
A Healthy Twist That Tastes Just as Good
Nuvie’s product philosophy flips the script on conventional health foods. While the category often leans toward the functional and restrictive, Nuvie blends nutritional value with enjoyment, offering products that are as delicious as they are nourishing.
The round also saw participation from a strong network of founders and angel investors, including:
- Mukesh Bansal (Founder, Myntra, Cult.fit, Nurix)
- Ayyappan R (Founder & CEO, FirstClub; ex-CEO, Cleartrip)
- Chanakya Gupta (Co-Founder, Tuco Kids; ex-SVP, Flipkart)
- Arun Sharma (Co-Founder & CPO, Qlub UAE)
This marks Nuvie’s first institutional raise since its inception in 2024. The capital will fuel product innovation, brand and content development, and distribution expansion.
Early Growth & Ambitious Vision
Since launch, Nuvie has achieved:
📈 ₹10 lakh in monthly revenue from Month 1
🛍 Presence in 100+ premium retail stores across major metros
💪 Stocked in 200+ gyms nationwide
🚚 Active on Blinkit, Instamart, BigBasket, and growing e-commerce platforms
The startup aims to close CY 2025 with ₹10 Cr in ARR, supported by an expanding product lineup:
- Lactose-free Ready-to-Drink Protein Shakes (3 variants, 5 more in development)
- Protein chocolate bars
- India’s first “Proffee” – a protein-infused cold coffee
Founders’ & Investors’ Insights
Prashant Paliwal and Hem Narayan, Co-Founders of Nuvie, shared:
“This pre-seed round is a major milestone in our mission to make health not just sustainable, but joyful. We’re here to help people build a better relationship with food—without sacrificing taste.”
Manas Pal and Aditya Darolia, Co-Founders of PedalStart, added:
“Despite rising awareness around nutrition, innovation in healthy indulgences has been lacking. Nuvie stands out by making healthy food convenient, delicious, and relatable for India’s emerging wellness consumers. We’re proud to back a team bringing meaningful change to everyday eating.”
A Fresh Era in Better-For-You Foods
With a playful tone, nutrient-rich innovation, and a lifestyle-first mindset, Nuvie is poised to lead a new chapter in India’s wellness revolution—where taste and health no longer compete, but collaborate.
