Design Innovations Take Center Stage at SIAM’s 17th Styling & Design Conclave and 15th Automotive Design Challenge


New Delhi, 15 January 2023: Society of Indian Automobile Manufacturers (SIAM), the apex automotive industry body organized the 17th SIAM Styling and Design Conclave and the 15th Automotive Design Challenge (ADC) on 12th January 2023 at Jaypee Green Resort, Greater Noida. Themed ‘Designing Aspirations for A Sustainable Tomorrow’, the conclave was graced by the presence of a number of renowned automotive designers who showcased zeal and enthusiasm in decoding the future trends of automobile styling in India. The conclave witnessed budding automotive designers giving us a glimpse on the future of automobile styling in India.

The Automotive Design Challenge (ADC) 2022, an annual design competition organised by SIAM, depicting new ideas on the future of automotive design. SIAM initiated the ADC to provide a platform to the aspiring automobile designers to showcase their talent and capitalize on the opportunities provided for the future. The top ten students were selected to presented their ideas, and further top-three winners of the ADC 2022 were awarded during the conclave.

In the welcome address, Mr Sathiyaseelan G, Co-Chairman of SIAM Styling & Design Group and Vice President – Ashok Leyland, said “Today’s session is going to be about sustainable tomorrow. But, the most important question is, “How are we going to build culturally inventive future?” I believe that cross-functional collaboration and interaction between academic institutions are critical.

Setting the context, Mr Tarun Garg, Chief Operating Officer, Hyundai Motor India, said “Hyundai has six design centres around the world where our designers collaborate to create innovative designs for each market. Our priority has always been to design products for the Indian market. At Hyundai, we have always strived to develop environmentally friendly solutions in order to make the world a better place.”

In his address, Dr Arun Jaura, Chief Technical Officer, Hero MotoCorp Ltd., said, “Styling and Design are more than just creating beautiful cars, bikes, and trucks. Everything you do has an impact on the product’s cost and sustainability. The design phase accounts for 80% of the ecological impact. When it comes to reducing our carbon footprint, our products are now 98% recyclable.”

The first session, opened by Mr S Sivakumar, Head of Design, Royal Enfield, said, “I welcome you all at the 17th styling & design conclave SIAM, I like how a seed contains a tree in it. This image becomes physical by adding time and effort to it.The creator embarked on this journey of contemplative, multi-dimensional visualization not for their own benefit, but purely and intentionally for the benefit of the society”.

Talking about automobile styling and design, Mr Carlo Bonzanigo, Founder and Managing Partner, ANYMA Design, said, “Sustainable design is a vast and complex subject. We, as designers, have the duty to intelligently devise and conceive products that contribute to the elimination of negative environmental effects.”

Addressing the session Mr Mohd Ahmad, Vice President, VECVsaid, “When we talk about sustainability, especially in the context of automobile design, the first thing that

comes to mind is electrification of vehicles. Apart from that, Fuel cell and hydrogen vehicles will change the industry’s entire paradigm in the near future.

The second session began with an address by Mr Dhanasekaran A, Assistant General Manager, Ashok Leyland. Further the session saw participation from Prof. Sudhir Varadarajan, Associate Professor and HOD, IIITDM Kancheepuram, and Mr Rahul Pandita, Regional Head – Stratasys India,

Mr. Ajay Jain, Global Head – Design Strategy, Tata Motors, said, “I’m here representing Tata Motors and we talk a lot about sustainability and design talking on sustainability We currently have ten electric vehicles, six natural gas vehicles, and three hydrogen-powered vehicles. We are the leader in sustainable what we call sustainable mobility or energy consumption at Tata motors, talking about design, designers must strike a balance with nature.

The third session, began with an address from Mr Saurabh Singh, Head – Design, Maruti Suzuki. The session further saw participation from Mr Rajas Phopale, Leader – Industrial Design, Hero MotoCorp, said, “I believe that sustainability is an important aspect of everyone’s life. Everyone should consider whether they are sustainable or not. This is why we said at Vida “we changed one drive.” Vida focuses on people who are truly motivated and doing everything in their power to effect change.”

Address byMr Meerak Subba, Head – Design, Tork Motors, said, “When we talk about sustainability and aspirations for the future, we should focus more on what we are doing today and things we should not be doingSustainability canbe found in all aspects of life, from the smallest to the largest. We need to take better care of the next generation and the only way to do so is through sustainable measures.

In the closing statement, Mr Saurabh Singh, Head – Design, Maruti Suzuki, said “I am extremely grateful to have such distinguished professionals here to share their knowledge and expertise, I appreciate the panel taking the time to discuss. They have given us valuable insight and advice”.

The conclave culminated with the announcement of the top three winners from shortlisted students of ADC 2022. The top-three winners of the ADC 2022 were, Saikhom Krishnakanta (First), Ushneesh Saha (First Runner-Up), Yash Upadhyay (Second Runner-Up). The audience consisted of designing practitioners from Auto OEMs, Component Suppliers, Design Students, management executives from the automotive fraternity and other stakeholders.