New Delhi, November 20, 2024 – Hamdard Foods India, a name synonymous with tradition and quality, is creating a vibrant presence at the India International Trade Fair (IITF) 2024. Taking place at Bharat Mandapam, New Delhi, from November 14 to 27, the brand is captivating visitors at Hall H-12, Booth 03C with its unique blend of legacy and innovation.
Blending Heritage with Modern Tastes
At IITF 2024, Hamdard Foods India is celebrating its rich culinary heritage while embracing contemporary consumer preferences. Iconic products like RoohAfza, a household favorite, now shine in expanded formats such as RoohAfza Lite (Sugar-Free) and new ready-to-drink Milkshake and Lassi tetra packs.
The evolving portfolio also features modern staples like Hamdard Honey, Nariyal Pani (Coconut Water), Glucose-D, Olive Oil, and Kachi Ghani Mustard Oil, along with the newly introduced Hamdard Khaalis Spices. This range includes pure, whole, and blended spices, saffron, hing, and vermicelli, offering unmatched quality for everyday cooking.
Engaging Experiences with Live Kitchen and Offers
Visitors to the Hamdard booth are treated to a sensory journey. The live kitchen serves flavorful dishes like Chicken Tikka, Paneer Tikka, Veg Biryani, and Bhel Puri, prepared using Hamdard Khaalis Spices. Complementing these dishes are refreshing beverages like RoohAfza, Orange Squash, and Lemon Squash, delivering an authentic taste of Hamdard’s legacy.
Adding to the excitement, Hamdard is offering exclusive discounts on Khaalis Spices, Nariyal Pani, and thoughtfully curated combos such as the Immunity Combo and Winter Punch Combo, enhancing the customer experience.
Pioneering Tradition and Innovation
Speaking about the participation, a spokesperson for Hamdard Foods India said, “IITF 2024 offers us the platform to present our expanded Food & Beverage range. Just as RoohAfza has become a beloved household name, we strive to bring the same trust and loyalty to our new offerings. Hamdard is committed to delivering authentic, high-quality products that cater to both tradition and modern tastes.”
Through its presence at IITF 2024, Hamdard Foods India reaffirms its dedication to being a vital part of every household. The brand continues to blend heritage with innovation, ensuring its legacy is preserved while addressing contemporary culinary needs.
Visit Hall H-12, Booth 03C, to experience the best of Hamdard’s authentic flavors and culinary innovations at IITF 2024.
