Make You Big is a Media agency dealing with services in PR, Advertising & Digital Signage. The founder, Mr. Ashish Gupta, has a meritorious 15-year experience in Political PR and has successfully completed UP Assembly Elections of 2017 working for 17 candidates. He has been working with quite a few Member of Parliament now giving them the best reputation in the PR industry. Over the years, Mr. Ashish has acquired remarkable communication skills, which are very important for building; retaining the media relations and strategic alliance developments in industry. We are publishing an interview with Mr. Ashish.
Q.: What is the problem you are trying to solve? Can you share with us any insights that led you to believe that this is a big enough problem?
Ans: We understand that any person whether a sitting member or a new candidate face difficulty managing the PR as that is what all matters today. People won’t care even if you do good work for them until and unless it is organically presented to them again and again through media.
In fact, not just political candidates but everybody needs a dine quality PR today whether it’s a start-up or a well-established brand. Quality PR gets you the reputation and credibility you would need for funding, expanding and to build face value.
An exemplary media presence will Make You Big. Approach us if you are a new candidate for upcoming elections, if you have a great start-up but no PR, if you dare to dream. ‘Make You Big’ will give you utmost support and will work day and night to make you win and live your dreams.
Q.: Tell us about the Product / Solution. Explain how you went about the Product-Market Fit Process.
Ans: It is said ‘anything is possible if the right people are there to support you’, Make You Big is exactly the right support. MAKE YOU BIG is here to handle all your struggles, work, fears and what not. Make You Big is a PR Agency working for big corporates and NGOs for traditional PR in newspapers, with expertise in Political PR.
We have a complete backend team of 50 members which will be allotted to you full time consisting of social media experts, content writers, designers etc. They will send their manpower to see that the problems are being faced in your constituency and will prepare for your speeches accordingly. They will coordinate with the Election Commission, Media, Police, everybody from your behalf and makes arrangements for your face to face with the public. They will handle your social media accounts of FB, Twitter etc. to make you socially visible and will provide you with a full-time cameraman who will click and update to media about the work done by you.
Q.: What is your USP?
Ans: We are working with quite a few Member of Parliament now giving them the best reputation in the PR industry. We give them absolute support from speech writing to media presence to booth management to connecting to voters. We have a team of 50 to support the PR process. We have a wide network of publishers.
Q.: What were your assumptions when you entered the market, learnings that you have?
Ans: When I entered the market after my journalism it helps me a lot to stand my PR agency as I thought everybody needs PR in this time I carry a plus point understanding of the media industry which gives me a upper hand in industry and helping me to serve . My ideal customers are new startups, young entreprenuers, young leaders who wants to win the elections.
Q.: What has been your biggest failure as an entrepreneur and what did you learn from it??
Ans: As of now nothing has been my biggest failure as an entrepreneur because I always managed to carry my work and achieve my gaols which I have always dreamt for.
Q.: How are you pricing the service? Explain your thought process.
Ans: We are the service provider, now Make you big is a brand in PR & Advertising industry. We have a good team of PR experts, we are working on minimum price, we trust 100% accuracy and 100% output.
Q.: How did you get your first customer?
Ans: I get my first customer through Google search.
Q.: Is there any interesting success story? If yes, please write about it. ?
Ans: Yes there are many , main is we have done the PR of many political leaders in which many are now as a MLA.
Q.: What is the big picture of your startup?
Ans: Our Startup focus on raising brand value by focusing on key elements to build company or product. We look at services meeting end to end requirements of customer at their affordability.
Q.: Since inception, give us a sense of the value of business done by your venture?
Ans: Current Turnover- 1.5 Cr, Visitors:1700, Enquiries: 95.
Q.: What is the insight that you have about this market, which no one else has?
Ans: I have pursued Mass Communication, MBA & M.A. in Political Science & Journalism background myself I carry a plus point understanding of the media and industry which gives me a upper hand in industry and helping me to serve.
Q.: List all the names of the core Team Members, along with their Designated Roles.
Ans: Our team members are:
Neha Gupta – Creative Head
Ritu Pandey – Senior PR Executive
Prashant Singh – SEO Executive
Barun Jha – Accountant
Sanchi Kansal – Event Coordinator
Q.: Who do You Perceive as Your Competition?
Ans: We do not compete externally, we compete with self & strive each day to achieve new heights.
Q.: What would be your goal to accomplish in the next six months?
Ans: In the next 6 months we plan to establish ourselves as a name in the field of media, PR, advertising. Helping our clients to achieve what they plan along with achieving our own goals.
Q.: What message do you want to convey to fellow entrepreneurs?
Ans: Visualize and believe in yourself and your dream. Work hard for your dream & work sincerely for achieving it.
Thanks Ashish. Best wishes.