With the goal of placing Indian rum prominently on the global stage, Rock Paper Rum intends to leverage strategic investments to broaden its presence in crucial domestic and international markets.
Mumbai, India, March 20, 2024 – Rock Paper Rum, a premium craft-rum brand, has secured funding from esteemed Shark Tank judge Vineeta Singh, Co-founder, and CEO of Sugar Cosmetics.
Following a successful Seed Funding round of INR 4.5 crore led by Mumbai Angels and other prominent investors like GSF, Anay Ventures, Ekcle Ventures, and Faad Network, Good Barrel Distillery, the parent company of Rock Paper Rum, embarked on an exciting journey to obtain strategic funding of INR 50 lakhs on Shark Tank India. This milestone marks a thrilling new chapter for the premium rum brand, positioning it for national and international expansion.
Lalit Kalani, the founder of Rock Paper Rum, expressed his enthusiasm, stating, “We are thrilled to partner with marquee investors who have placed their trust in us. Our aim is to become one of the leading rum brands for the new age Indian consumer. Shark Tank India provided an incredible platform to gain national exposure and showcase our commitment to sustainable growth.”
With this strategic investment, Rock Paper Rum is poised for explosive growth. Lalit revealed, “We plan to become a national force within the next year, expanding to key markets like Goa, Haryana, and Karnataka. International expansion is also on our radar, with the aim of putting Indian rum on the global map.”
Shark Tank Judge Vineeta Singh, impressed by the pitch, commented, “Lalit’s passion for Rock Paper Rum is contagious! Combined with their delicious flavors and strategic growth plans, I believe this brand is on the right track to reach newer heights in the coming days.”
Ms. Nandini Mansinghka, CEO of Mumbai Angels, commended Good Barrel Distillery’s commitment to innovation and growth, stating, “The company’s commitment to capital efficiency and steady growth is commendable, and we believe this funding round will help them further accelerate their expansion and market penetration.”
Fuelled by a family legacy spanning over three generations and a passion for reviving the Indian spirits scene, Lalit embarked on a mission to redefine rum craftsmanship with Rock Paper Rum. Today, the brand is dedicated to using the finest ingredients and crafting irresistible flavor profiles like Indian Spiced, Coastal White, Zesty Lemon, Roast Coffee, and Tropical Coconut.
These funds will facilitate doubling the production capacity to meet the rising demand and strengthen the team along with the execution of strategic marketing campaigns. Rock Paper Rum’s commitment to innovation extends to exploring new flavor frontiers, promising a new realm of experiences for rum enthusiasts.
Get ready to raise your glasses and join Rock Paper Rum as they toast to the next chapter of their extraordinary success story!
For the full pitch on Shark Tank India, visit: YouTube Link
