We are publishing an interview of Mr. Rahi Jain, CEO, indiarush.com – This fashion portal by a New Delhi based company, Arnit Retail Pvt Ltd., which solves the issue of high pricing tags by providing the rich quality with an affordable price tags.
About the founders:
Rahi Jain and Arti Sharma are the founders of Arnit Retail Pvt. Ltd. through which they have launched a new fashion portal for all fashion enthusiasts – IndiaRush. Both are excelled in their roles and have adequate experience in their genre.
Rahi Jain has worked as a software engineer with ibibo.com where he met with Arti Sharma who was then a Senior Executive in Marketing Operations. The ideation of an e-commerce portal started since the day and given its ultimate shape in 2012.
What is the problem you are trying to solve? Can you share with us any insights that led you to believe that this is a big enough problem?
When a product is delivered or you buy at any mall or shop, many kinds of taxes, excise charges and commission charges have been applied on the same. This makes the product rate soaring high throughout.
IndiaRush has emerged as a self brand, connecting many vendors and sellers as their manufacturing tool. This solves the issue of high pricing tags by providing the rich quality with an affordable price tag.
What is the uniqueness about your Startup?
We started with a group of 6 people and now we have a complete team in each and every sector. From a dedicated team of customer to the expertise team in marketing, we have a huge in-house team which help us a lot to curb the financial costing. This is how we are running on through bootstrapping with success.
Recently we have also launched our very own social platform just like twitter or Facebook, where fashion enthusiasts can post their photo, tag their friends and can play likes. It has been few months only, we have launched our brand new fashion online magazine – EDITS; where one can find the trendiest of gossips, product, fashion blogs and etc.
What is the revenue model? Explain your thought process.
We follow Marketplace Model where we connect customers and sellers to curb the extra commission charges. Per product commission is already fixed and communicated with the sellers in an early notification.
Who are the consumers that you are targeting? How is this going to affect them?
We are right now focussed on mid range where the group can buy from a range of 1-3000. The fashion stratum in this level is much wider. You do not have to think before licking because they can wear what they like and what is in trend. The age group of women is 21-50 which include vulnerable new generation as well as traditional lovers from the previous generation.
What is the big picture of your startup? Will it lead to something bigger? If so, how?
There is no middle man or any dealer between us and the customer. So, there is no extra change posed on any product. With high quality, one will get the most affordable apparel in no time and for this you do not have to go on a hunt but can scroll down at the comfort of your couch.
What is the success story of your startup in your own words?
Since the start-up year, 2012, we are running successfully on bootstrapping. In 2016, we have launched our very own fashion brand – Inddori in the motto to put it forward among the customers as fast fashion. People will definitely remember your brand if you feed the name of your brand continuously to the targeted consumers. Total 15% of total sales come from the private label.
We believe in ROI Driven system which brings direct profit to the company. Listening to the customer’s grievances have also helped us a lot to make improvement in our system and quality.
For every startup, finance is the core problem because you need at least something positively to start with. You don’t know whether it will come back or no, you will gain or not; you need to plan first and invest in something at least and throw off your hope in somewhere else. But we confidently follow the bootstrapping strategy and till date we are playing happily in the market.
We have cut our costs in various regions in the following ways:
⁃ Focused on our main project
⁃ Dedicated in-house team for each and every section
⁃ In house marketing team that is enough competent to build up commercials
⁃ Socials ads
⁃ Good product design process through the customer’s review form
⁃ Prioritize on limited resources
⁃ Brainstorm to create solution
Any other information about your startup that you would like to share with us.
We are happy to announce that almost 1.5L + users are visiting us per day with an average of 45K + orders per month. This complete data is solely handling by our in house team of 70+ and our outside linkups are almost with 5000+ vendors. We also have alliances with esteemed banks, wallets, telecom, and coupons and so on. In coming years, we are planning to launch a full line of fashion for men as well.
Thanks Mr. Rahi. Best of luck!